Posted by Candice on October 2, 2009 at 14:25 pm

Friday
Billed as “The place where good lives – good news, good style, and good deeds…” Tonic.com‘s mission is to make it easy for people to do good things. To be narrow it down a little look to the definition of Tonic which is “anything morally, mentally, or physically inspiring”.
The good is categorized as follows: us / world / business / social responsibility/ technology / science / entertainment / life & style and travel. A little bit of serious business mixed in with some fun! There is a handy quick navigation list at the bottom of the page with sub-categories.
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Posted by Candice on October 2, 2009 at 10:30 am

Friday's Eco-Friendly Find
As it’s name implies, Do The Green Thing is all about inspiring green action. Their belief is that individuals can make an impact but a community can make a much bigger one and in so doing, encourage governments and businesses to follow suit. They have inspired people from 202 countries that have visited the site 4 million times, told 52,054 stories, and saved 11,389.00 tonnes of CO2. Green Thing, a not-for-profit public service that is Green Thing is endorsed by some of the planet’s leading environmental thinkers, uses videos and inspiring stories from around the world to highlight 7 key things you can do to lead a greener life because they believe entertainment is very inspiring while lecturing is less so.
What are the seven things?
- Walk The Walk
- Stay Grounded
- All Consuming
- Easy On The Meat
- Human Heat
- Plug Out
- Stick With What You Got
All seven are pretty self evident as to what they encourage. For example ‘Walk the Walk’ is about getting from A to B without any C ie. car and ‘Plug Out’ is a their take on a philosophy being promoted by all green initiatives which essentially encourages people to cut the use of electricity-guzzling electronics and not leave electronics plugged in. ‘All Consuming’ promotes the the art of wasting nothing and using up everything or “one man’s biscuit tin is another man’s tool box” and “let everything be born again as something spangly and useful”. Their latest initiative in this category is the ‘Glove Love’ campaign which encourages people to send in their mismatched gloves to be matched with a partner and then sent to a glove loving new owner.
An interesting item I found under their ‘innovation’ tag is Amazon’s initiative to be less wasteful with right-sizing their packaging by having “software determine the “right-sized” box for any given item based on dimension and weight”. Hopefully this means a whole lot less of the dreaded packing peanuts and sealed air bags will make their way to landfills. The blog is also a great read with lots of fun features like the one showing how you can use one black dress 365 days of the year and still have a different outfit each day and another featuring the best environmental poster ads.
To keep up with what’s new and newsy at Green Thing follow them on Twitter – http://twitter.com/dothegreenthing but definitely make sure you stop by sometime.